What Website Maintenance Actually Costs (And What Happens If You Skip It)

Website maintenance is the line item almost everyone tries to skip, right up until a plugin update breaks checkout on a Friday afternoon or a security patch that should have taken ten minutes turns into a week of cleanup after a breach.

What ongoing maintenance actually costs in 2026

Across the market, basic care for a small business site typically runs somewhere around AED 200–1,800 a month, with a genuinely useful plan sitting closer to the AED 700–2,200 band. Agency retainers with dedicated hours attached climb from there into the thousands per month once enterprise SLAs and priority response times are involved. None of this is exotic pricing — it reflects genuine ongoing work, not a subscription tacked on for its own sake.

What actually degrades without it

• Dependencies quietly go out of date, and security patches that were trivial at release become a bigger job the longer they wait
• Uptime issues go unnoticed until a customer mentions the site was down, rather than being caught by monitoring within minutes
• Content drifts stale — pricing pages, team information, and seasonal content nobody remembers to update
• Backups either do not exist or have never been tested, which only becomes a problem at the worst possible moment

Why this is not just an upsell

A site is software, and software left completely untouched does not stay static — the ground underneath it moves as browsers, frameworks, and dependencies update. A maintenance plan is not paying for someone to do nothing most months; it is paying for the monitoring that catches the one month something actually needs attention.

Our own Care Plans start at AED 750 a month for exactly this reason — priced to be a real, ongoing safety net rather than a token gesture, and entirely optional, discussed only once you decide you want it.